How HellenSoft we use a range of SEO tactics to get your site ranking highly
When most people think about SEO (if they think about it at all), they think of a very specific kind of optimization: the kind that involves putting keywords on pages. And while that’s an important part of SEO, there’s a lot more to it, as well. In fact, that’s just one part of a single type of SEO.
And if you want to get as much traffic to your site as you can, you’re going to need more than just one kind of optimization.
Here are The six SEO tactics that HellenSoft provides to rank your site for the keywords you’re targeting. We probably won’t use all of them, but having a better understanding of how to improve your rank is always a good thing.
- On-page SEO
This is the kind of SEO that you’re probably familiar with. On-page optimization includes all of the things that your readers will see when they visit your website. For the most part, that means content.
Effective on-page SEO is built on high-quality, informative content. And not just slightly informative—content that’s really going to rank well has to solve problems that no other pages are solving (or, at the least, solve those problems better than other available resources).
- Off-page SEO
Defining off-page SEO is a bit more difficult. The first—and arguably most important—part of off-page optimization is link-building. This is a huge part of SEO, and it’s also one of the most difficult. Getting links to your site helps bring in visitors, and it shows Google that other people around the internet value your content, and that your site is authoritative.
That’s a big deal.
- Technical SEO
Some people classify technical SEO as a subset of on-page SEO, but we’ll be treating it as a unique type here. Technical SEO, in short, is related to on-page factors but has to do with things that go on behind the scenes.
Optimizing images, using a secure HTTPS connection, caching information to speed load times, uploading detailed sitemaps, and other technical factors can help your SEO.
- Local SEO
While many businesses only operate online, there are still thousands of companies that have a physical location where they need customers. If customers aren’t coming through your door, you’re not making money. So it’s important to take that into account when doing your SEO.
For example, making sure that you’ve claimed your Google My Business page, which ensures that your name, address, phone number, opening hours, reviews, and other useful information is prominently displayed in search results and on Google Maps.
- App store optimization
(If your first thought is that this should be called “ASO,” and not a type of SEO, just bear with me.)
App store optimization is very similar to on-page SEO. While it’s not always clear which factors are used in app store search algorithms, there are fewer factors that you can influence, so you need to focus on those.
Your app title and icon are the first two things that anyone will see, so they have to be descriptive and attractive. The description needs to be accurate and include the keywords your users are likely to be searching for as well as related ones. The meta tags in your description should include those keywords as well.
- YouTube SEO
Much like app store optimization, YouTube SEO is a niche type of optimization, but it can make a big difference in how much traffic you’re getting. Many people don’t realize that YouTube is one of the worlds most popular search engines, and that ranking for a popular search there is absolute gold.